Search Engine Optimisation, increase your search engine presence, rankings, no of visitors and ultimately the sale of your products and services.
An overall website analysis is first done on your site, (the process will differ for new sites versus established sites) to assess what is needed to best optimize it for the search engines.
Based on this analysis the proposal is adjusted to include the necessary work to be done.
This may include: design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.
All of the factors listed above have some influence in attracting search engine spiders and visitors to your site.
If we design the site all these factors are already taken into consideration (which makes it much easier). An established site that's already indexed by the search engines will need to be thoroughly analyzed for errors before optimization can begin.